Ovadia's Jewelry Display Blog

Ovadia Corporation is proud to add new magnetic elements to our innovative line of jewelry displays. Starting now, any of our existing displays with a flat surface can be modified to incorporate these magnetic elements. These new elements are versatile & capable of holding any type of jewelry. Ovadia’s magnetic jewelry displays provide a crisp clean presentation by utilizing our Oro-Lite material to provide an elegant backdrop to any jewelry type.

our magnetic elements are custom designed to display rings, earrings, pendants (with or without a chain), bracelets and watches of almost any shape or size. The magnetic element can be placed on a metallic base covered in Leatherette or Micro-Suede for fully customized look and held securely in place with genuine neodymium magnets.

Magnetic elements can be easily rearranged or removed from the display surface leaving no trace of it’s previous placement. This feature is extremely useful for removing empty elements from which the jewelry has been sold.

By utilizing the power of magnets to enhance your jewelry presentation your business will have a superior edge over your competition. To learn more about this revolutionary new product contact Ovadia Corporation today!

If you want to offer your jewelry there are a variety of guidelines one should preferably start thinking about prior to going into a trade show:

1.Examine your area.

The space in which you expect to show your jewelry will let you determine which kind of displays you can utilize. If you anticipate making use of a great deal of tabletop space, stands and small-scale racks could possibly be beneficial. Should you desire to hang pendants and bracelets in a tabletop area, professional jewelry displays are ideal. For those who have quite a lot of room inside a gallery or perhaps outside, personalized shelving may also be a good option.

2.Choose a proper display platform.

It really is best to take the configuration of each independent item into mind when pinpointing how you will present your jewelry. Some of your pieces may require to be presented on a necklace bust while other pieces might look nice laying on a smooth surface. Perhaps your additional ornate items will appear most effective when exhibited on its own as a separate piece, and many of your own standard pieces will look fine when put up alongside matching merchandise.

3. Highlight your work together with adequate lighting style.

Precious stone jewelry has a tendency to appear best in normal lights, but an excess of natural light can easily wash out the colorings of your jewelry pieces. An efficiently shaded overhead covering can certainly make a good level of variance in this sort of scenario. When inside, spotlights on main pieces should point out your best jewelry elements.

4. Take into consideration coloring.

The coloring of your items ought to establish the color of your jewelry trays. For instance, choosing black suede helps with a number of items, although not for your black or transparent pieces. For such scenarios, bright white works most effective. Under no circumstances can it hurt for you to have numerous shades in a simple scheme around; bright colors might overpower your jewelry, which ought to be the main attraction.

5. Make certain to keep your display neat and professional.

If you are competing for an award, searching for critical acclaim or perhaps simply trying to sell a couple pieces of your fine jewelry, you are going to have to maintain a professional image. Wear a neutral color while you are presenting to keep the focus on your jewelry, and remember to keep your display area uncluttered. Too often individuals that display their jewelry at a trade show are going to be quick to clutter their area with far too much jewelry. Do not fall into the same trap. Be certain to prevent this mistake by any means necessary.

1. Show the maximum surface of the ring

It is important to show off the maximum surface of the ring you are trying to sell.
This is especially true for wedding bands and other rings which may feature
intricate designs on the ring shank. There are many new jewelry display designs that feature holding elements that feature most of the ring surface.

2. Display your ring at the proper angle

Depending on the type of stone set in the ring, and the cut of the stone, the angle in which the ring is displayed will play an important role in presenting the ring in the most attractive manner. Round Brilliant diamond cuts reflect the most light when angled 45 degrees from the dominant light source.

3. Choose Proper Lighting

This aspect of ring display will help your ring sales tremendously and is further enhanced by displaying at the proper angle. Bright white lights generally work best for bringing out the most shine of precious metals. LED lighting works especially well at illuminating fine jewelry, does not get too hot & is very cost effective in terms of power consumption. Do not forget to pack the extension chords!

4. Hide the ring tags

You will want to choose a ring display that does a good job of hiding the price tag on the ring. The tag, often made of plastic, detracts from the beauty of the ring and should not be plainly visible unless the ring is removed.

5. choose the best display color for your ring

Make sure that the color you choose for your ring display enhances the beauty of the ring you are selling instead of detracting from it. Neutral colors such as whites, off-whites & black work well for displaying fine jewelry without overpowering the jewelry piece.

We have recently added a new page to ovadia.com. This page specifically designed to show off some of our most popular jewelry display lines in a clear and concise manner. The page can be found by going to:

http://www.ovadia.com/jewelry-displays.php

Any questions or comments on how we can further improve ovadia.com are always welcome.

We at Ovadia have created an assessment system to determine the effectiveness of the color that you are current using or are planning to use in the future for your jewelry displays and showcases.  This simple categorization technique we have developed can assist it determining the optimal color scheme for your jewelry display.

To illustrate how the categorization system works, we will be using jewelry displays from some of our presentation lines such as Reelwood and Diversity to provide examples.  Some displays which will be shown are unattractive and were made specifically for this categorization course to show you what not to do.

Ovadia would like to point out that when assessing the beauty of a jewelry display or showcase it is largely subjective, the opinions regarding aesthetic appeal and categorization is in part dependent upon personal taste.  With that being said, Ovadia has 30 years in jewelry display and showcasing industry where we have relentlessly researched and studied how to make effective displays designed specifically to sell jewelry; we are the foremost experts in the jewelry presentation industry, there is no higher authority than us on the subject.

The way we see it at Ovadia a jewelry display can do one of nine things for your overall jewelry presentation:

1. The worst case scenario (display category 1) is that your jewelry displays detract from your jewelry’s presentation, while simultaneously acting as a deterrent to customers approaching your display.  This is most common when your display consists of contrasting colors not only within the display itself, but a contrast in colors between the jewelry and the actual display.  For example, suppose you have a display with a pink suede frame, a copper leather top pad, and you are displaying gold jewelry on it [picture of display below, ].  There is not only a stark contrast between the colors within the display, but the copper material detracts from the presentation of your gold jewelry.  We at Ovadia believe in the philosophy that we would rather lose a sale and a customer then sell a category 1 display, as such a display reflects poorly on our company and will damage the sales of your jewelry.

2. Another possibility (display category 2) is that your jewelry display setup has a neutral look, one which is neither inherently appealing or unappealing, but takes away the beauty of your jewelry’s presentation.  A neutral display often has one color tone to it.  If there is only one color within the display, the possibility to repel a potential customer due to an internal contrast within the display is far less likely; a single colored display must either possess a very attractive color or very unattractive color to fall out a position of neutrality.

Colors of a display we at Ovadia would define as a neutral standalone piece but as a detraction to your jewelry’s presentation would be a display consisting entirely of copper leather with gold or silver jewelry on it [picture below].  Unfortunately for the jewelry industry, some display companies actually sell displays that are covered entirely in copper leather as standard stock items.  Such jewelry displays ultimately damage your jewelry’s overall presentation because of the clash in colors.  Copper leather is detrimental to the look of all metallic jewelry (gold, silver, platinum, etc) when the jewelry is displayed directly on it.  The only time we suggest using metallic leathers with metallic jewelry is strictly as an accent on your displays.  When used successfully, metallic accents on your displays can enhance the look of your jewelry presentation, but we do not recommend it being used as the surface which your jewelry is displayed on; with the one exception being pearl jewelry with a copper leather display surface.

3. A third possible display type (category 3) is one which looks nice as a standalone piece, fails at elevating your jewelry’s presentation by detracting from the overall look of your jewelry.  Jewelry displays and showcases that are aesthetically pleasing as standalone often contain multiple colors.  This is not to suggest single color displays and showcases are inherently unsuccessful at looking good on their own, but ultimately, using multiple colors within your displays is a far more likely to attract customers as a standalone from the fact that the eyes are simply not used to seeing single color tones at one time.  It is rare to see a person dressed up with just one single color tone and jewelry displays and showcases should be viewed the same way.  Ovadia is a firm believer that a single color tone jewelry display or showcase simply possesses less potential than a multi-colored showcase towards attracting customers to your jewelry presentation.

Assuming you understand this principle and are looking for multiple color tones in your display, you still must take into account how the display will complement or detract from your jewelry.  Too often, jewelers are concerned with how their displays look without the jewelry in it, when in fact the primary reason to purchase a display is to make jewelry more likely to be sold when it is showcased on the display.

Some good examples of displays the exemplify the characteristic of looking good as a standalone piece while detracting from the look of the jewelry is a silver-tone top pad displaying gold jewelry with an accent that matches the silver-tone, but not the jewelry itself [see below].  Another example would be of a similar vein, with an off-white top pad displaying silver jewelry with an accent that adds to the display as a standalone piece but detracts from the actual jewelry which is displayed .

The jewelry which you put on your displays should not contrast too much, it is for this reason that we typically recommend gold and silver jewelry not be put on the same display at all because of the stark contrast.

4. The fourth category of jewelry displays which you might find is one that which has a poor presentation as a standalone piece but neither enhances or detracts from the appearance of the jewelry.  Such displays are often those with two tones which do not work well with each other at all, but the top pad of display has a relatively neutral color which neither compliments or detracts from the jewelry. An example of such a display would be a cherry wood frame, with a black top pad, and gold jewelry.

A cherry wood display should typically have a light top pad to complement it, by using a black top pad, colors clash with each other creating an almost dreary standalone piece [see picture below].

5. The next category (display category 5) of jewelry displays is perhaps the most common.  It is the display which possesses a neutral look from a standalone perspective while providing no additional enhancement or detraction to the jewelry. A display or showcase that is completely white would be the best example of a display that fits within this category.  While it is true that all white jewelry displays hold a plurality of the market relative to all other displays in the market, because it is so common it loses much of its novelty.  The fact is that white jewelry displays are a byproduct of low quality mass produced displays from China that can be sold to jewelers for a quick profit with no attention towards elevating the presentation level of the jewelry.

It is true, a white on white displays may ultimately prove relatively effective at displaying your jewelry if you are using a variety of colored stones within a single setup and other displays prove insufficient at showcasing your particular jewelry.

6. The sixth categories of jewelry displays are those pieces which look good as a standalone piece but neither adds or detracts from the actual look of your jewelry.  Such a display can prove effective at drawing customers to your jewelry and as a result can no doubt increase the sales of your jewelry versus a display which is not visually appealing.

We feel that the display below [see picture below] using our cranberry Reelwood material and white Vienna leather falls into this display category, as it looks good as a standalone piece and will attract customers to your jewelry but will not necessarily enhance the overall look of the jewelry itself.  Nevertheless, if your jewelry display or showcase falls into this category, then we at Ovadia believe it can be considered a successful display.

7. Another jewelry display category (7) are those displays which can repel customers as a standalone piece but add to the presentation of your jewelry.  This type of display is very often one where possesses an accent that is far lighter than the plane which the jewelry rests upon.  While we at Ovadia have had internal debate over whether such a display category even exists as so few displays on the market really exemplify the characteristics of this category, the tray below with a white framed display, with a off-white top pad, displaying gold jewelry [see below] we feel is close.

8. An eighth jewelry display category are those displays which have a neutral look that doesn’t necessarily attract customers relative to alternatives but elevates the appearance of your jewelry.  Such displays are often those that were once real eye catchers and have been copied to death as a result so the presentation winds up being relatively neutral, but it still works towards successfully elevating the level of jewelry even if the display isn’t a real showstopper.  Ovadia considers displays within this category to be successful, but not perfect, as the amount as the quantity of customers drawn to your jewelry presentation will still be impaired.  One of the displays that we have seen that demonstrates such a showcase is our Amber Reelwood, with black Vienna leather as shown below [show picture].

9. The ninth and final jewelry display category is one that both attracts customers from its aesthetic appearance and simultaneously elevates the appearance of the jewelry which is displayed on it.  Only about 10% of all jewelry displays fall into this category, but displays that do will increase the sales of your jewelry.  However, even within the 10% of displays which fall into category 9, there are varying degrees of effectiveness.  It is ultimately up to you to determine what your optimal color scheme is to elevate the sales of your jewelry.  One of the most effective display setups we have seen that we at Ovadia would classify as a category 9 display our black lacquer Reelwood material as an accent and black Vienna leather as the top pad color while displaying men’s titanium and silver jewelry [show picture].  The display was so effective because there was a subtle contrast between the black lacquer and black Vienna leather; if the display was made entirely out of black leather it would significantly devalue the presentation of the jewelry to a category 5.

Below is a picture of a display with a white lacquer frame with a frost Vienna top pad, the the color contrast is subtle but the textural contrast is profound.  The result is a display which provides a tremendous presentation for silver jewelry.  A display made completely in white leather is has been overdone to death and has no contrast, and it is ultimately the contrast that will attract customers to your presentations, even if the contrasts are subtle.

A category 9 display should not only be original, but it must be well thought out with regards to the jewelry you place on it, as category 9 can easily become a category 3 if the wrong jewelry is on it, so be mindful of this.  For those who do not remember the parameters of each category, below is a chart:

What category does your jewelry displays fall into?

Very Poor Presentation: Display Category 1

Poor Presentation: Display Category 2, 4, and 7

Average Presentation: Display Category 3 and 5

Good Presentation: Display Category 6 and 8

Very Good Presentation: Display Category 9

The most important thing you must remember about jewelry presentation is that your displays and showcases are competing with not only every other setup around it, but with every display and showcase your customers has seen over the course of his or her lifetime.  If you are using a common or clichéd color scheme, people will know, either consciously or subconsciously.  As a result, your presentation will be grouped within that same category as all the other setup your customer has seen within that same category and you end up with a display that is undistinguished.  So put the time and effort into your displays and showcases if you really want your jewelry to sell the best it possibly can.

We look forward to your comments and feedback on this subject.

We at Ovadia are committed to constantly improving our technological capabilities to provide our customers with new innovative displays to elevate the level of jewelry presentation, this new product is no exception.  There are many companies that offer displays that completely wrapped in fabric; we have been offer fully fabric wrapped displays in our covered tray line for over 20 years.  However, we have now built a display with a far superior wrapping method.

10 Slot Golden Size Seamless Cocoa Novasuede Display

First off, despite its high level of curvature, there are no seams on this display.  Whereas most displays with significant curves have seams and connection lines which are distracting to the overall presentation of the jewelry, this display is absolutely seamless.  What this mean is that the overall presentation is as clean and clear as possible without any distractions from the piece it is displayed on.

Second, the curvature of this display would normally mean significant that the tray would be wrapped with multiple pieces of fabric, thereby creating breaks between the pieces.  This display uses only a single piece of fabric wrapping the entire display with no breaks between levels, meaning a complete flawless wrapping job.

Third, our method for wrapping this display not only creates a piece without any imperfections, but it also means that the fabric wrapping on the display possesses a far stronger bond to it than any other display currently on the market.  The display’s skeleton, which gives it structure, is fused to its Novasuede wrapping in a way which creates a bond far stronger than any ordinary glue on the market ever could.

Fourth, the slots on this display are far more durable than any ordinary slot.  Our proprietary wrapping method not only means a perfect piece, but it also reinforces the slots themselves.  While slots ordinarily deform within the first 6 months of use on most displays, these ring slots will hold up for years.  The fusion of the display’s skeleton and the fabric means that the fabric actually becomes stronger and therefore strengthens the fabric which means it will hold up significantly longer.

Finally, this display is fully stackable and utilizes our Honeycomb design meaning that you save roughly 40% more space when traveling or storing this display as opposed to a display without the Honeycomb design.

This post is not to necessarily highlight a new concept, but rather to show off a relatively new display concept to add additional options to one of our current product lines.  Our Discovery displays have been on the market for nearly seven years, however we have just recently added additional materials to use as an accent on the displays.  For those unaware of our Discovery, it a product line of stackable jewelry displays which utilizes our proprietary Oro-Lite material and can be accented with any fabric, vinyl, Reelwood, or veneer accent to heighten the presentation of your jewelry.

Until recently our Discovery displays only had a limited amount of hardwoods which can be used to accent it.  We now changed that with the addition of 24 new exotic hardwoods which can be produced in either a waxed finish or a non-waxed finish, this means a total 48 possible exotic wood choices. The color chart below can be found on our latest Catalog of Jewry Displays on CD, it shows off all 48 exotic hardwood options we offer.  All of the woods you see here are genuine 100% exotic hardwood veneer of the finest quality, providing your displays with an elegant accent which can be used to better accentuate your jewelry.  We do offer more veneer options than just what is shown on the color chart; any wood you desire to accent your jewelry displays can be potentially used without a problem, just call or email us if you are looking for specific species of wood to accent your jewelry displays.

Exotic Hardwood Color Chart for Discovery Displays Page 1 of 2

Exotic Hardwood Color Chart for Discovery Displays Page 2 of 2

It should be made perfectly clear that everything shown on this color chart is genuine exotic wood, if you are currently using a faux wood as an accent on your displays then a genuine wood may not match what you are currently using.  Additionally, each display made from exotic hardwood will have slight variations as no two trees are exactly alike.  However if you are currently using genuine hardwood to display your jewelry, our Discovery line using these exotic hardwood veneers really can be the perfect complement to the displays you already have.

Even if your current displays are a faux rosewood or something similar, you can see from our veneer color chart that we actually have two woods which are deep red in color when they are waxed, these being our Bloodwood and Paduck veneers.  Faux woods displays often leave much to be desired in terms of jewelry presentation, so if you are interested in upgrading to the real thing Ovadia will be more than happy to provide you with that option.  The varying colors and textures of the hardwoods allow for a multitude of possibilities for which to provide you with the perfect accent for elevating the presentation of your jewelry.

My inspiration for this blog post actually came while preparing a sample display for a customer using a waxed Purpleheart frame with an off white divider and off-white Oro-Lite pads.  The display really is quite beautiful and the Purpleheart frame really does provide a beautiful accent to any piece of gold jewelry.  So I thought it would be fitting to attach a pictures of the display below:

This display's accent is made from genuine purpleheart wood.

I’ll be adding some additonal posts this week on new display concepts we’ve been developing, so stay tuned.

Have a great 4th of July!
E.O

Here is a new earring tree concept that we started to play around with; we showed it off at the JCK show, this along with our magnetic display platforms and risers seemed to generate interest.

These earring tree provide a crisp, clear presentation and they are as durable as earring trees get (I’ve seen way too many leather wrapped versions of these displays coming apart fairly quickly).  We currently have this earring tree available for 4 or 5 earrings.

You can see the video of the product by clicking the “Five earring tree display” link below:

Be sure to check out the site and blog in the coming weeks and months, we have a new product line of earring/pendant displays that can be customized to be an ideal jewelry display for travel or for an in-store jewelry showcase.

And for those unaware, you can now customize a Carefree display on the website if you click on “Displays by Line” and then click on Carefree… Feel free to play around with the product customizer it’s pretty cool.

Transcript for Video:

Hi this is Ed Ovadia, here to talk to today about a new concept that we’ve been developing.  What we have here, is a customizable five earring tree.  This whole piece can be taken apart.  And these pieces can be stacked on each other for easy travel. And in just mere moments, by just swapping in and out the Oro-lite pads into a new base, you have a completely new presentation.  The bases are available in any of our rope, Reelwood, Soft touch, or lacquer colors.  And the tree and the pad are available in any of our Oro-Lite colors.

Thoughts on the jewelry display and showcase setups for JCK show day 1:

Walking through the JCK show on day 1, I saw a lot of interesting jewelry display setups ranging from very effective to very ineffective, but mostly ineffective.  What struck me as interesting is that as a general trend I have noticed more and more booths trying to maximize each square inch.  Maximizing space is by no means a bad thing, but as we should have learned quite some time ago, too much of anything is a bad thing.  In the attempt to maximize space, there is a very real possibility of completely destroying the effectiveness in your jewelry presentation.  There were way too many booths where the jewelry was set up so close together with virtually no separation at all, that all you could see was a sea of silver and gold.  If you aren’t willing to get the proper jewelry displays to accommodate the proper separation between each piece of jewelry, you probably shouldn’t expect your jewelry to sell as well as it should.

Another problem: Some booths had jewelry with tags just flopping around all over the place, completely wrecking entire presentations.  There are a whole multitude of jewelry display options that conceal tags effectively, but jewelers are still unaware of this.

And please don’t show silver jewelry against a beige background, it does not look good.  It’s like wearing a beige suit with a gray-tone shirt?  Be mindful of what colors act as a background to the specific type of jewelry you sell.

As a general rule, anyone who plans to present jewelry anywhere, please look in front of your showcase in the same position as your customers would and make sure that the separation between your jewelry pieces is right.  You jewelry should not hide each other and they should not be crooked.  And there is no reason to see loose tags concealing jewelry either, it is an embarrassment to your jewelry and it will cost you sales.

Good Luck Selling

E.O.

From June 3rd-6th 2011, Ovadia Corporation will be exhibiting at the JCK Las Vegas Show.  If you are going to the upcoming JCK show, don’t forget to visit us at booth #B6573.  We are going to unveiling several new concepts and product lines  never before seen in the jewelry display and showcase industry.  Additionally, we are also going to unveil new materials to accent some of our current displays to heighten the presentation of your jewelry.

A new frame material we will be unveiling at JCK Las Vegas Show

We look forward to seeing you there.